Could anyone suggest names of books related to client services in “full service” marketing and creative agency?
Question by Nira13: Could anyone suggest names of books related to client services in “full service” marketing and creative agency?
I have just joined a “full service” agency in the client services team & i need names of books or websites where i can gain more information regarding the different roles in the agency and what are the responsibilities of each of the departments…appreciate it!
Best answer:
Answer by pensinee f
The role of the advertising agency, (His The management of the marketing function) by Clarence E Eldridge
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