Posts Tagged "Marketing Consultants"

Three Ways That A Marketing Consultancy Can Help You

Three Ways That A Marketing Consultancy Can Help You

Want to power your business to the top of your niche? Hire a marketing consultancy and let them help you to market and promote yourself. Marketing consultants often have a wealth of experience working with small businesses, so you could learn a lot from the right consultant. Here are some of the areas where you might need business advice from a marketing consultant.

Expanding The Business

Business expansion can look very different depending on your starting point. If you are running your business from your living room, then a marketing consultancy could help you promote the business to gain the revenue you need to get an office. And if you already have an office, perhaps now is the time for some savvy marketing so you can expand to a new location. If you have a business model that people can franchise, getting the marketing right is even more important, as this will ensure good take up of a franchise opportunity.

Refreshing Your Image

Sometimes you can be so focused on the bottom line that you forget to look at how your customers see you. That’s a mistake which a marketing consultant can soon rectify. In fact, the consultant can compare your image with that of your competitors and can recommend some ways to put your company in front of more of your target market more often. Do that often enough and you will soon have a leading position in your niche. Part of this process could involve changing the way you speak to internal and external customers, revamping your sales letters and marketing material or rebranding your company. Your consultant will know exactly what to recommend to make your business stand out.

Improving Your Web Presence

When hiring a marketing consultancy, ask about their work on the web, as you cannot afford to ignore this area. More and more of your customers are using the internet to search for products and services, so you need to be there. The ideal marketing consultant for your business will be web-savvy and will be able to advice you on web page design, e commerce systems, search engine optimisation and more. The consultant will ensure that your online presence adequately supports and reflects your offline presence.

These are just a few of the ways that a marketing consultancy can help to improve your image and boost your bottom line. Hire a consultant today – it could be the best investment you could ever make in growing your business.

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Mjh Group: Marketing Strategy & Marketing Management

How much should I spend on marketing?

This is a common question that marketing consultants gets asked on a regular basis.

The simple answer is that there is no hard a fast rule – it depends on the competitive environment, the stage of business development, the product or service category and the balance of advertising designed to promote the brand vs advertising designed to generate a specific response.

As a result of these factors, marketing budgets are best set based on careful analysis of a number of factors as part of a Marketing Strategy not via the often used % of sales method.

If you are looking to develop a deeper understanding of your marketing budget then there are two good places to start.

Brand Awareness- Analysing the level of advertising that is appropriate to reach your target markets with appropriate levels of frequency and credibility

Specific Response – Analysing the response and conversion rates you are achieving from various forms of advertising

Brand awareness is a direct product of the  Marketing Strategy – by identifying the key target markets and having an understanding of the competitive environment it is possible to establish a picture of the level and types of “brand” advertising required to generate awareness of the brand for new customers and reinforce the message with existing consumers.

Planning the elements of the campaign designed to generate a specific response is more closely aligned with the sales budgets and requires analysis of the response and conversion rates you are achieving from various forms of advertising.

Using response and conversion rates as a starting point allows MJH Group to determine the expected result for a particular level of spend in a particular area and plan the marketing strategy accordingly. This is correlated to the sales budget to help plan the necessary mix of advertising required to drive the response to deliver the sales result.

Want to Live an Extra Thousand Years?